Ksenia Mykhailova
Designer at Vintage
Kiev, Ukraine
TitleThe thing is
BriefEvery year, the 16 Days Against Violence campaign is held worldwide.We were approached by the Ministry of Internal Affairs of Ukraine with an offer to develop a concept of an online and offline exhibition. Dedicated to these 16 days campaign.The topic of domestic violence is extremely relevant for Ukraine.150,000 cases of domestic violence are reported to the Ukraine police every year. More cases stay unspoken of.There is too much violence around us. People have learned to ignore it, so we choose not to show violence itself.We needed another perspective. Our main characters we made to be ordinary try well and can be found almost in any home. They are tools of violence. Behind each of them is a real story of abuse from the police protocol.The exhibition was opened in one of the central squares of Kyiv, Ukraine.You could scan a QR code and go to the exhibition website to hear the horrifying stories of violent survivors.
Agency
Campaign The Thing Is
Advertiser Ministry of Internal Affairs of Ukraine
Brand Ministry of Internal Affairs of Ukraine

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Creative Director K...lo Ch.....kov Subscribers Only
Creative Director O..a Sh......kov Subscribers Only
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Designer K...ia My.....ova Subscribers Only
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