Richard Robinson Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
To experience the best of the best of commercial creativity from across the globe
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I believe this is the best approach to gain a true understanding of what makes for great commercial creativity in 2024. Seeing the work from all sides and all perspectives to define what makes it successful.
What do you think of the idea of free entry until the shortlist stage?
Simply the best. Price shouldn't be a barrier to greatness.
How would you define the perfect PHNX Awards winner?
I want to see work that pushes the boundaries of convention and influences human behviour.
What is having the biggest impact on creative trends at the moment?
Ai.....obviously.
Who would you nominate as your two or three “creatives of the year”?
Nils Leonard (Uncommon), Chaka Sobhani (ex Leo Burnett), Laura Jordan Bambach (ex Grey)
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