Kateryna Soboleva
Project Manager at Bickerstaff.876
Kyiv, Ukraine
TitleOld New Calendar
BriefTURNING OLD CALENDARST INTO AN UPCYCLING ART PROJECTInstead of printing new calendars, we found 2,112 old ones and presented them to the bank's top clients. Everything is cyclical in this world, and there were years day into date similar to 2021.Before presenting, we digitized the calendars and placed them in a virtual museum. Now Ukraine has the first virtual museum of calendar art. The money saved on old new calendars were donated to charity.
Agency
Campaign Old New Calendar
Advertiser Alfa-Bank Ukraine
Brand Alfa-bank

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