The World of Skovoroda Exhibition - "The World of Skovoroda: the idea of light in dark times"

Postmen Kiev, Ukraine

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This ad is part of the ACT Responsible Collection

Brand: The World of Skovoroda Exhibition
Country: Ukraine

Advertiser: Ministry of Culture and Information Policy of Ukraine (MCPU)

Title	The World of Skovoroda: the idea of light in dark times
Brief	For the 300th anniversary of the Ukrainian philosopher Hryhorii Skovoroda, the Ministry of Culture of Ukraine aimed to launch a national campaign with exhibition as a core activity to celebrate the thinker and his ideas despite the russian attacks on Ukraine.Regular shelling of critical infrastructure left Ukrainian cities without electricity. How can an exhibition take place without lighting?As a solution we created the world's first exhibition that could withstand the blackouts. That’s the story, how we made enlightening ideas shining in the darkness.
Agency	Postmen
Campaign	The World of Skovoroda: the idea of light in dark times
Advertiser	Ministry of Culture and Information Policy of Ukraine (MCPU)
Brand	The World of Skovoroda Exhibition
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Media Type	Case Study
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