Thai Airways - "STAY HOME MILES EXCHANGE"

Wunderman Thompson

Wunderman Thompson Bangkok, Thailand

Awards

2167

Brand: Thai Airways
Country: Thailand

Advertiser: Thai Airways

Title	STAY HOME MILES EXCHANGE
Brief	With all planes grounded and people encouraged to stay home, Thai Airways flipped its miles program upside down and, for the first time, gave people miles for not going anywhere.A specially developed app used geolocation technology to determine if the users stayed home and automatically rewarded them with miles.Stay Home Miles Exchange transformed a context where travel brands suddenly became irrelevant into an experience where they were not only relevant, they could engender loyalty.
Agency	Wunderman Thompson
Campaign	#StayHome Miles Exchange
Advertiser	Thai Airways
Brand	Thai Airways
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Posted	November 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Chief Creative Officer	J..�o B...a Subscribers Only
Executive Creative Director	P..k Wa.....ri Subscribers Only
Creative Director	Ch....ai Bu......orn Subscribers Only
Art Director	Ya....at Bo....te Subscribers Only
Copywriter	K...t Cha......rat Subscribers Only
Digital Project Manager	P....ra Ta.....ap Subscribers Only
Senior Programmer	S...t M....ri Subscribers Only
Senior Programmer	U...a Cho......wee Subscribers Only
Senior Developer	Ki....ak Ar.....han Subscribers Only
Front-End Developer	T....at Wo.....an Subscribers Only
Project Manager	M..a Vasu........torn Subscribers Only
Client Services Director	A...ha Ch.....ru Subscribers Only
Account Director	W...a Ji......dej Subscribers Only
Account Executive	P...h Nu.....sit Subscribers Only
PR Company	V...e .R Subscribers Only
Managing Director	Ch.....tt Chi.......uan Subscribers Only
General Manager	Sa.....ya Mah......ani Subscribers Only
Business Group Director	Po.....nan Y....at Subscribers Only
PR Executive	Ph.....ya Sri........irom Subscribers Only