Director
at
Bacon OSL
| Title | Long hair |
| Brief | Forleggerforeningen is The Book Publishers Association of Norway, who wanted Norwegians to read more during the summer holiday. Our insight was that we're not nececarilly reading less than before, but we're reading the wrong things. We're spending hour after hour reading meaningless stuff on social media, rather than spending just a little bit of time reading something that actally might be useful of insightful.So, to put into context what we spend our time on, we teamed up with two of Norways most popular and critically acclaimed authors - Erlend Loe and Agnes Ravatn – and had them read aloud the things we're actually reading online. |
| Agency | Try Reklamebyrå |
| Campaign | Read Better |
| Advertiser | Forleggerforeningen/The Book Publishers Association of Norway. |
| Brand | lesesommer.no |
| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Copywriter | K....th L...nd Jo....en Subscribers Only |
| Art Director | E..n M...ng Subscribers Only |
| Account Director | T...d S...ø Subscribers Only |
| Project Manager | A..a Sa....rg N...bø Subscribers Only |
| Account Planner | El.....th S....�sen Subscribers Only |
| Digital Producer | A...te W...er Subscribers Only |
| Social Media Strategist | C....ie H....ig Subscribers Only |
| Production Company | B...n ..L Subscribers Only |
| Director | K...er H�.....røm Subscribers Only |
| Production Company Producer | A...n Ly....lm Wi.....erg Subscribers Only |