| Title | The World of Skovoroda: the idea of light in dark times |
| Brief | For the 300th anniversary of the Ukrainian philosopher Hryhorii Skovoroda, the Ministry of Culture of Ukraine aimed to launch a national campaign with exhibition as a core activity to celebrate the thinker and his ideas despite the russian attacks on Ukraine.Regular shelling of critical infrastructure left Ukrainian cities without electricity. How can an exhibition take place without lighting?As a solution we created the world's first exhibition that could withstand the blackouts. That’s the story, how we made enlightening ideas shining in the darkness. |
| Agency | Postmen |
| Campaign | The World of Skovoroda: the idea of light in dark times |
| Advertiser | Ministry of Culture and Information Policy of Ukraine (MCPU) |
| Brand | The World of Skovoroda Exhibition |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Head of Strategy | ..o P...o Fe....no ..g Subscribers Only |
| Head of Strategy | Ya....av V...id Subscribers Only |
| Account Director | H...a S....uk Subscribers Only |
| Creative Director | A..a S...uk Subscribers Only |
| Art Director | I...a P....va Subscribers Only |
| Creative Producer | O..a My.....ts Subscribers Only |
| Director | O..a My.....ts Subscribers Only |
| Production Manager | N...ia Is....ko Subscribers Only |
| Art Director | O...na Shc......ova Subscribers Only |
| Copywriter | M...a Ka......ich Subscribers Only |