Jordan Stent
Secondary Photographer at Motion Sickness
Auckland, New Zealand
TitlePornohraphy
BriefTo help our message hit home, we brought online issues to parent's doorsteps – literally. In this case, scantily clad porn stars Sue and Derek come knocking. While flustered at first, importantly the parent then handles it like a boss, demonstrating the key advice to parents - stay calm, because ‘you've got this’. The ad makes key points based on research, such as ease of access to pornography, and importance of consent. We close on a concise statistic which brings home the widespread prevalence of the issue at hand, as well as a call to action to drive traffic to the New Zealand Government’s online resources to help support these often difficult conversations that follow.Humour and the accessible tone of the ad play a crucial role in sparking conversations between parents and young people across the nation, on a topic often seen as taboo or too awkward to discuss.
Agency
Campaign Keep It Real Online
Advertiser New Zealand Government
Brand New Zealand Government

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PostedNovember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Creative Director ..m St.....ry Subscribers Only
Associate Creative Director J...an S...t Subscribers Only
Copywriter A..x M....us Subscribers Only
Art Director A..a M....ll Subscribers Only
Production Company Producer J...ph Mc....ne Subscribers Only
Line Producer E..a O....rd Subscribers Only
Director of Photography (DOP) M...y Wi....ms Subscribers Only
Graphic Designer S....in C..w Subscribers Only

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