Vasily Tsykin
Tech Lead at Voskhod
Ekaterinburg, Russia
TitleTrip in the dark
BriefToday’s society faces superabundance of visual stimuli of all sorts. Being overflown with colors and pictures, people can’t keep track of their emotions anymore.Vladimir Vaskevich conducts excursions around the city, and they are unusual in both content and format, as Vladimir is a visually impaired guide.The website created for the project lets us dive into the world woven from sounds, touches, tastes and trust. Through an exquisite merging of art and technology, our past experience zeroes out and new one starts to form.A user encounters new ways of interaction with the Internet environment: through voice commands, audio marks and 3D orientation. The more we explore the website, the brighter is the darkness around us. Street noise, humming, water drops, car horn are the new guide.
Agency
Campaign Trip in the dark
Advertiser Vladimir Vaskevich
Brand Trip in the dark

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Date of First Broadcast/Publication Subscribers Only
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Media Type Web Site
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Creative Director A...ei Gu......lin Subscribers Only
Creative Digital Director D...ry Ma....ov Subscribers Only
Digital Art Director A..a Ma.....ova Subscribers Only
Tech Lead V...ly T...in Subscribers Only
Digital Design L...ya Za......ina Subscribers Only
Sound Designer M....il K....in Subscribers Only

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