Campbell Company of Canada - "Campbell's pAIntings (70s)"

Zulu Alpha Kilo Toronto, Canada

Awards

884

Brand: Campbell Company of Canada
Country: Canada

Advertiser: Campbell's

Title	Campbell's pAIntings (70s)
Brief	In 1962, Andy Warhol’s Pop Art gave the world a new perspective on Campbell’s Soup. In 2024, Campbell’s pAIntings used AI to explore what it would look like if other great artists painted our iconic soup can. The integrated campaign featured Campbell’s Soup painted in the style of Dali, O’Keeffe, Picasso and many others, all displayed in our online gallery, social, and on out-of-home boards across Canada. In reinventing the success of the ’60s, we brought new relevance to the brand in 2024.  Results: Campbell’s pAIntings created a cultural moment that was carried through the social sphere, achieving 49.6M impressions across transit, social, and earned PR.  - We achieved a social giveaway engagement rate of 20x the industry benchmark  - Organic social engagement was over 6x industry benchmark for food and beverage,  - Paid media exceeded targets by 10M impressions, and  - Earned media exceeded industry benchmarks by 10.5x
Agency	Zulu Alpha Kilo
Campaign	Campbell’s pAIntings
Advertiser	Campbell's
Brand	Campbell Company of Canada
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	70 seconds
Agency	Zulu Alpha Kilo
Creative Chairman	..k M...eh Subscribers Only
Chief Creative Officer	B...n M...ay Subscribers Only
Chief Creative Officer	J...y G...er Subscribers Only
Associate Creative Director	M....el Ro....uk Subscribers Only
Art Director	M....el Ro....uk Subscribers Only
Associate Creative Director	M...o B...ar Subscribers Only
Copywriter	M...o B...ar Subscribers Only
Account Manager	A...sa G....an Subscribers Only
Executive Director	..P Subscribers Only
Executive Director	S..n B..l Subscribers Only
Technology	S..n B..l Subscribers Only
Chief Strategy Officer	H....er S...l Subscribers Only
Strategy Director	A...ra S....rt .e P..�a Subscribers Only
Strategy Director	K...a O...i Subscribers Only
Agency Producer	..a St.....ka Subscribers Only
Agency Producer	S...en C...k Subscribers Only
Media Agency	S...k F....ry Subscribers Only
Media Team	Ch.....na Fa....er Subscribers Only
Media Team	D...on ..m Subscribers Only
Media Team	V...n ..a Subscribers Only
Post	Z....ot Subscribers Only
Production Company	Z....ot Subscribers Only
Post	L..a H...dy Subscribers Only
Post	S...h D...s Subscribers Only
Editor	O..n Mi....ls Subscribers Only
Online Artist	O..n Mi....ls Subscribers Only
Online Producer	L..a H...dy Subscribers Only
Sound Design Company	Z....ot Subscribers Only
Studio	Z....ot Subscribers Only
Production Artist	M..a Lu....ch Subscribers Only
Studio Manager	S...ra N..o Subscribers Only
Studio Manager	H...y E....io Subscribers Only