| Title | Anticorruption Hackathon by Známkamaráda |
| Brief | Corruption concerning government’s contracts in Czech Republic had plagued the nation and led to huge amounts of public distrust. When software company Asseco was awarded a contract for €16 million to build an e-commerce platform without a formal bid, something needed to be done.By tapping into the highly motivated talents of the public, we developed a hackathon which brought coders, programmers, and developers together to build the ecommerce platform themselves and highlight the injustice of the contract.And to highlight just how ridiculous the contract that they tried to pass was, we developed a FREE and MODERN solution in just 48 HOURS.The outcome of the campaign superseded expectations. The PR effects of the campaign were so overwhelming that the corrupt contract was cancelled, saving the taxpayers €11 million. The government was also forced to change how it issued contracts and the minister involved was fired. |
| Agency |
WMC/Grey
|
| Campaign |
Anticorruption Hackathon by Známkamaráda
|
| Advertiser |
Známkamaráda
|
| Brand |
Známkamaráda e-shop selling highway tokens
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | December 2020 |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Case Study
|
| Creative Director |
D...d S..a Subscribers Only
|
| Art Director |
A..a P....ný Subscribers Only
|
| Copywriter |
K...ra Ja.....vá Subscribers Only
|
| Graphic Designer |
V...lav P...er Subscribers Only
|
| Account Manager |
H..a `A....vá Subscribers Only
|
| Account Executive |
Al.....ra `Te......ová Subscribers Only
|
| Digital Strategist |
P..r L...r Subscribers Only
|
| Developer |
M...al Fe....ko Subscribers Only
|
| Developer |
K...l B....nek Subscribers Only
|
| Chief Creative Officer |
T...s Vo.....ek Subscribers Only
|