Eduardo Orellana
Art Director at Wunderman Thompson
Santiago, Chile
TitleChainsaw
BriefWe have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them.
Agency
Campaign Nature is calling for help
Advertiser WWF
Brand WWF Chile

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Radio
VP Creative S...r Z...an Subscribers Only
Account Director G...an Q...oz Subscribers Only
Creative Director J...�s U...a Subscribers Only
Copywriter D...o P...o Subscribers Only
Art Director R..é Oc....za Subscribers Only
Art Director E....do Or....na Subscribers Only
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