Thomas Barat Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I am a retired Professor of Communication. Previously I was the Executive Vice President of the Hungarian Public Relations Association and the European Public Relations Confederation. I was a council member of the International Public Relations Association. I wrote 17 books in the field of Applied Communication. Nowadays I am a journalist, the Founder, and Editor in Chief of CCO Magazine. (eccoma.info )
I am a member of different professional organizations. Among others: Society of Professional Journalists USA, Association of Hungarian Journalists, Hungarian Public Relations Association, Chartered Institute of Public Relations the UK. I am the Board, and Executive Committee Member of the Association of Foreign Correspondents in the USA.
I am the Founder and President of the American Hungarian Chamber of Commerce. en.amhuncham.org
I am a member of different professional organizations. Among others: Society of Professional Journalists USA, Association of Hungarian Journalists, Hungarian Public Relations Association, Chartered Institute of Public Relations the UK. I am the Board, and Executive Committee Member of the Association of Foreign Correspondents in the USA.
I am the Founder and President of the American Hungarian Chamber of Commerce. en.amhuncham.org
What word would you best use to describe your office’s culture? Give us an example
The intention to help - to teach - This requires attention to others, empathy, openness, ethical behavior.
I believe that my work as the editorial office of CCO Magazine, as well as my other social obligations and efforts, represent this.
I believe that my work as the editorial office of CCO Magazine, as well as my other social obligations and efforts, represent this.
If you were stranded on a desert island and could only use one app., which app would it be?
One of the Internet Communication App. Eg WhatsApp, Skype
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Thomas Barat:
- 1 Volkswagen: Cannes winner VW commercial "fly swatter" (arround 1970) - Because it is the representation of an unbreakable and renewable product.
- 2 Mach mal pause Trink Coca Cola (1960) - Because the message is excellent: Take a break for yourself, relax with a good product. Enjoy your life.
- 3 I love New York campaign - Because I think, the "I Love NY" is one of the most iconic brand/logo
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
I think companies are trying to save by partially hiring agencies or outsourcing communication tasks to external companies. These companies have a concentration of creative staff. In many cases, it is easier for an outside firm to plan a more effective campaign because it can become more independent of the firm’s internal collegial relationships.
The film is based on a good basic idea of Hammerhead Navigation, but I find it is too long. Less would be more. For example, an image showing a design drawing is not an argument for the buyer.
The film is based on a good basic idea of Hammerhead Navigation, but I find it is too long. Less would be more. For example, an image showing a design drawing is not an argument for the buyer.
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