Title | It's Trolli |
Agency | Wieden + Kennedy |
Campaign | It's Trolli |
Advertiser | Trolli |
Brand | Trolli |
Date of First Broadcast/Publication | 2019 |
Business Sector | Candies |
Philosophy | Wieden + Kennedy reintroduced Trolli to the world through the It's Trolli! campaign, which presented it as a brand run by the sometimes cannibalistic, always weird worms in the bag. The ad increased Trolli's awareness and gave its cult following something to cheer for. The result was a campaign that felt more like the audience's new favourite cartoon than a candy ad. |
Media Type | Web Film |
Length | |
Executive Creative Director | Jason Bagley |
Executive Creative Director | Eric Baldwin |
Creative Director | Azsa West |
Creative Director | Darcie Burrell |
Art Director | Kyle Chin |
Art Director | Gordon Allen |
Art Director | Brin Frost |
Creative Team | Chen Liang |
Creative Team | Chelsea Marshall |
Copywriter | Abby Christensen |
2D Artist | Mary Deuterman |
Producer | Austin Shore |
Producer | Hayley Goggin |
Brand Manager | Sarah Lynch |
Group Account Director | Courtney Nelson |
Account Executive | Emery Barnes |
Creative Operations Manager | Brooke Salisbury |
Group Strategy Director | Zack Jerome |
Communication & Digital Strategist | Andrew Mears |
Media Director | Stephanie Ehui |
Strategist | Carly Starratt |
Business Affairs Manager | Laura Caldwell |
Traffic Manager | Sabrina Reddy |
Traffic Manager | Maggie Harasyn |
Design Manager | Alicia Kuna |
Designer | Nagini Reddy |
Director | Becky Sloan |
Director | Joseph Pelling |
Director of social media | Sam Gainsborough |
Director of Photography (DOP) | Matt Day |
Executive Producer | Benjamin Lole |
Executive Producer | Robert Herman |
Line Producer | Hugo Donkin |
Executive Post Producer | Bart Yates |
Animation | Andy Biddle |
Animation | Tobias Fouracre |
Animation | Steve Warne |
Colorist | Duncan Russell |
Music Composer | Joseph Pelling |
Music Composer | Charlie Pelling |
Sound Design Company | Offset Audio |