How do you keep Dutch kids at a safe distance while lighting fireworks? By letting them use the one thing they love most, their mobile phones. Together with internet meme legend Mr. BIEM, we created the BIEM App, a special mobile video app which replaced the sound of a fireworks explosion with a special BIEM sound effect. By using our video app, our target group – unbeknownst to them – kept themselves safe by using their mobile phones for their own protection.
Results within 5 days:
– National News Coverage
– 2.090.244 Video Plays
– 50.135 App Downloads
– #2 Most Popular App in Google Play Store
– 120.021 BIEMified Videos
Results within 5 days:
– National News Coverage
– 2.090.244 Video Plays
– 50.135 App Downloads
– #2 Most Popular App in Google Play Store
– 120.021 BIEMified Videos
More Work
SEE ALLVolvo – Lifesaver
- BRAND:
- Volvo
- AGENCY:
- Ogilvy Social.Lab Netherlands
A Comedian's Worst Nightmare
- BRAND:
- FSHD Foundation
- AGENCY:
- Grey