| Title | The statement honey jars |
| Brief | A health food store wanted to draw attention to the fact that unhealthy sugar can lurk in even the most unexpected foods. So it got bees to make honey from sugar hidden in various aliments and sold the result in jars mimicking the foods concerned, from burgers to ketchup. |
| Agency | McCann Prague |
| Campaign | The statement honey jars |
| Advertiser | Sklizeno |
| Brand | Sklizeno – health food store (retail chain) |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Product Design/Development |
| Creative Director | R...an Ca.....cu Subscribers Only |
| Creative Director, Copywriter | K...a P...er Subscribers Only |
| Art Director | R....rd A...l Subscribers Only |
| Art Director | G...it Ge.....er Subscribers Only |
| Photographer | P...ik K...a Subscribers Only |
| Production Company | B...ro F...s Subscribers Only |
| Director | J...b �....kar Subscribers Only |
| Producer | L...e Sl.....ova Subscribers Only |
| Agency Producer | R...na Pfe.......nová Subscribers Only |
| Agency Producer | J...a B....in Subscribers Only |
| Agency Producer | St.....av C....ba Subscribers Only |
| Agency Producer | P....�na N....vá Subscribers Only |
| Illustrator | I..n H...c Subscribers Only |
| Graphic Designer | H...ey S...h Subscribers Only |
| Graphic Designer | R...an Ca.....cu Subscribers Only |
| Motion Design Lead | T...s M...s Subscribers Only |
| Motion Designer | V....�ch �...lek Subscribers Only |
| Motion Designer | A....ys T....an Subscribers Only |
| DTP | Be....in Mu....er Subscribers Only |
| Account Director | M....na H....vá Subscribers Only |
| Account Manager | L...e S....va Subscribers Only |
| Account Manager | S...a V...la Subscribers Only |
| Strategic Planner | L...e R..t Subscribers Only |
| Glass Designer | L...s N...k Subscribers Only |
| Influencer Manager | A....in M...ta Subscribers Only |
| PR | P...r H....nn Subscribers Only |
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