| Title | Searching for Seville´s special color |
| Brief | Tanqueray wanted to launch "Flor de Sevilla", a gin with a hint of oranges as a tribute to the city of Seville. But how could a British brand become more relevant to a Spanish city? By creating a bottle-shaped homage to the city itself. An algorithm blended thousands of buildings, monuments and tones to find the unique colour of Seville. As well as launching the iconic bottle, the agency got Pantone to certify the colour, making Seville the world's first city with its own Pantone. |
| Agency |
PS21
|
| Campaign |
Searching for Seville´s special color
|
| Advertiser |
Diageo
|
| Brand |
Tanqueray Flor de Sevilla
|
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Agency (& City) |
P..1 (M....d) Subscribers Only
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| Head of Strategy |
A....ín Vi....os Subscribers Only
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| Head of Growth |
B....iz A..e Subscribers Only
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| Creative Director(s) |
V...tor B...co &...; D..a M...oz Subscribers Only
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| Copywriter(s) |
R....to Go....lez &...; I...e Fe.....dez Subscribers Only
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| Art Director(s) |
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| Project Manager |
L..a Ma....nez Subscribers Only
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| Brand Producers / Makers |
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| Production Company Producer(s) |
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| PR Team |
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| Strategy Planner |
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