Roman Carlo Olivarez
Executive Creative Director at MullenLowe TREYNA
Mandaluyong City, Philippines
Title Closeup Free To Love Series
Advertiser Unilever
Brand CloseUp
Date of First Broadcast/Publication 2018 / 1
Story For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction. Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder them from getting close. As a champion for Closeness, Closeup launched #FreeToLove, a movement that supports closeness of all kinds - regardless of gender, age, race, class.
Media Type Branded Content
Length
Creative Director

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