Angie Hattingh Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
I was inspired by the idea of a completely free and open to all awards platform. I wanted to be part of this initiative and be inspired by creativity from around the world.
What impact do you think the event might have on the industry?
Hopefully it inspires creatives and creative teams globally.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
I think it will help award work that is truly exceptional.
What will you be looking for when you start judging the entries?
Simple, novel, well-crafted and effective ideas with relevant results.
What lasting impact might the current crisis have on creative work?
Weeks of working at home and meeting across Zoom, peeking into each other's lives, has humanised the corporate experience. This can only have a very positive and powerful effect on creativity. I am very optimistic.
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