Electra Klidaki Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
Recognising and celebrating creativity feels like a medicine designed to help us combat this crisis frenzy. A panacea of sorts.
Being part of the AdForum PHNX jury is a meaningful way to celebrate creativity - the heart and soul of our work as advertisers.
Being part of the AdForum PHNX jury is a meaningful way to celebrate creativity - the heart and soul of our work as advertisers.
What impact do you think the event might have on the industry?
The PHNX Tribute will lift our spirit but can also serve as a reminder that, in crisis creativity thrives. After all, some of our greatest ideas, innovations and brands were born from the chaos of a crisis.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
Creativity gives our work heart and soul and it can be recognised by anyone, a designer, a journalist or a consumer. As a strategist, I feel recognised that the industry widened its net to include a truly diverse jury.
What will you be looking for when you start judging the entries?
Will try to see ideas through the eyes of other people, the people for whom the ad work is intended to appeal to.
Will also look at the core idea and its execution.
Will also look at the core idea and its execution.
What lasting impact might the current crisis have on creative work?
Long after the crisis abates, people are more likely to rethink life moving forward, while brands will be rethinking their roles in the lives of consumers. For both, creativity is a means of survival.
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