Volvo Trucks - "On the road for everyone"

SoWhat

SoWhat Curitiba, Brazil

2613

Title	On the road for everyone
Agency	SoWhat
Campaign	On the road for everyone
Advertiser	Volvo Trucks
Brand	Volvo Trucks
Date of First Broadcast/Publication	2020 / 4
Business Sector	Trucks, Pick-Up Trucks
Philosophy	The campaign proposes that “making history is moving forward, even when everyone had to stop”, recalling the truckers' mission of transporting medicines, food and, above all, hope that the world does not stop. The campaign was designed for Brazilian market, but after knowing about the message, Volvo Trucks request the effort to expand to other languages and countries, carrying messages such as “despite the distance, we are thousands running together. Making history is advancing with the certainty that the storm will pass ”. So the campaign was adopted by the company globally - including versions in English, Portuguese and Spanish, asking truck drivers to assume the heroic mission of moving forward to keep cities supplied.
Media Type	Web Film
Length	68 seconds
Executive Creative Direction	Rodrigo Poersch
Executive Creative Direction	Marcelo Bacellar
Copywriting	Pedro Eilert
Art Director	Marcelo Bacellar
Account Manager	Bruno Lunardon
Account Manager	Anna-Lucia Afonso
Producer	Akira Miyake
Advertising Manager	Daniel Mello
Advertising Manager	Alessandra Almada
Sound Production	Canja