GABRIELE Caeti
Executive Creative Director at DDB ITALY
MILAN, Italy
TitleThe women's protection
Brief1 out of 4 women has been subjected to online violence. In front of these offenses, women are left alone. As one of the leading insurance companies, Zurich Connect joined women’s side,not as a brand, but as over 1000 people wanting to make a difference, to guarantee to all women a new form of protection. During the week against violence on women, on social networks we searched for offenses addressed to them. Every time we found one, all our employees reported it, significantly increasing the chance to get it removed. Moreover, tagging Zurich Connect, people could call our squad to get other sexist comments reported and removed.
Agency
Campaign The women's protection
Advertiser Zurich Connect
Brand Zurich Connect

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PostedDecember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Chief Creative Officer L..a Co.....ni Subscribers Only
Executive Creative Director GA....LE C...i Subscribers Only
Creative Director Sa.....re Za.....co Subscribers Only
Creative Director S....no G...i Subscribers Only
Art Director G....io F...i Subscribers Only
Art Director Fr.....ca T...i Subscribers Only
Copywriter L....zo Ma....ti Subscribers Only
Account Director B....ra D....te Subscribers Only
Social Media Manager Pa....le P...o Subscribers Only

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