| Title | Zeeman sneaker |
| Brief | Why are some sneakers so expensive? To find out, Zeeman developed two designs.The first: the sleek Hybrid Z. Limited edition, exclusive packaging, marketing via social media and influencers. Available exclusively via an auction and in two pop-up stores in Amsterdam and Antwerp. The price: €200. The second: the Basic Z. Made the Zeeman way: a basic design, large production volume, no expensive packaging, for sale in Zeeman stores and the webshop. The price: €12.99. The website explains the difference. Contemporary clothing doesn't have to cost a fortune. Zeeman: it can be that simple. |
| Agency | Persuade |
| Campaign | Zeeman sneaker |
| Advertiser | Zeeman |
| Brand | Clothing & textiles |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Web designer | DEPT® |
| Strategy Director | M....el Ri.....wer Subscribers Only |
| Art Director | S...an Ke.....ar Subscribers Only |
| Copywriter | W...er Kra......ger Subscribers Only |
| Designer | Y..i ..n P...el Subscribers Only |
| Shoe design | L..e G..l Subscribers Only |
| Project Manager | L...a ..n ..r V...en Subscribers Only |
| Social Media Manager | N...ke V....nt Subscribers Only |
| Online Production | S...ia Te.....en Subscribers Only |
| Media Strategist | F..i H....en Subscribers Only |
| Photographer | H..s Pi....se Subscribers Only |
| Animation | S...io M...k Subscribers Only |
| PR Agency | W..h l..e N..s Subscribers Only |
| PR Agency | Ga....oo Subscribers Only |
| Pop up store | C...T Subscribers Only |