| Title | California Stays |
| Brief | The VW camper van encapsulated the spirit of the 60s: road trips with only freedom on the horizon. With hotter, longer summers, there's never been a better time to get on the road again with the Volkswagen California. But in Denmark, not using an official camp site is punishable by a fine, seriously undermining the sense of liberty symbolised by the vehicle. So VW partnered with landowners across the country to launch California Stays – overnight spots in Denmark’s most remote and breathtaking locations, bookable for free on AirBnB and Booking.com. |
| Agency | Belong Agency |
| Campaign | California Stays |
| Advertiser | Volkswagen |
| Brand | Volkswagen California |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | T...as B...g Subscribers Only |
| Executive Creative Director | F...h ..b Subscribers Only |
| Associate Creative Director | L..e J....en Subscribers Only |
| Director | S...e Bj....of Subscribers Only |
| Strategy Director | L...se B...dt Subscribers Only |
| Strategic Planner | J...b S....er Subscribers Only |
| Designer | M...in M....ke Subscribers Only |
| Designer | L...a ..y Li.....dt Subscribers Only |
| Production Company Producer | J...e Wi.....es Fr....en Subscribers Only |
| Digital Campaign Manager | M...e Ti....nd Subscribers Only |
| Project Manager | L..e Sk.....æk L...en Subscribers Only |
| Chief Executive Officer (CEO) | D...ev Ahle.........rvig Subscribers Only |
| Associate Project Manager | L...e B...n M...ler Ha.....en Subscribers Only |
| Assistant Editor | T...as M...n Subscribers Only |
| Editor | J...er L..d Subscribers Only |