Anna Petrik
Production Company Producer at Condé Nast
TitleThe Red Thread
BriefFor a joint project with pharma company Janssen, in the magazine Glamour Russia four women shared stories of their fight against blood cancer, the "red thread" (or problem they have in common) that runs through their lives. The women emphasised the seriousness of the problem and inspired readers to monitor their health. Experts who participated in the project spoke about the most effective methods of therapy and explained that blood cancers can be successfully treated.
Agency
Campaign The Red Thread
Advertiser Johnson & Johnson
Brand Blood Cancer Awareness Month Campaign

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Case Study
Art Director Su....na V....va Subscribers Only
Designer D...a P....va Subscribers Only
Designer T....na B....na Subscribers Only
Media Producer A...a An....va Subscribers Only
Production Company Producer A..a P...ik Subscribers Only
Production Company Producer J...or Pr....er Subscribers Only
Social Talent Specialist L...n Kha......yan Subscribers Only
Photographer P...l K....ov Subscribers Only
Fashion Stylist Y..a Viz.......kaya Subscribers Only

Create a free Talent profile and become a member of AdForum

Get Started