Title | The Red Thread |
Brief | For a joint project with pharma company Janssen, in the magazine Glamour Russia four women shared stories of their fight against blood cancer, the "red thread" (or problem they have in common) that runs through their lives. The women emphasised the seriousness of the problem and inspired readers to monitor their health. Experts who participated in the project spoke about the most effective methods of therapy and explained that blood cancers can be successfully treated. |
Agency | Condé Nast |
Campaign | The Red Thread |
Advertiser | Johnson & Johnson |
Brand | Blood Cancer Awareness Month Campaign |
Posted | November 2019 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Problem | Subscribers Only |
Media Type | Case Study |
Art Director | Su....na V....va Subscribers Only |
Designer | D...a P....va Subscribers Only |
Designer | T....na B....na Subscribers Only |
Media Producer | A...a An....va Subscribers Only |
Production Company Producer | A..a P...ik Subscribers Only |
Production Company Producer | J...or Pr....er Subscribers Only |
Social Talent Specialist | L...n Kha......yan Subscribers Only |
Photographer | P...l K....ov Subscribers Only |
Fashion Stylist | Y..a Viz.......kaya Subscribers Only |