Massimo Meijer
Design Director at MullenLowe Los Angeles
El Segundo, United States
TitleThe Digital Ageing Cellar
BriefDutch beer brand Hertog Jan’s "Grand Prestige" gets better with age. To capture this idea, the brand launched the Digital Ageing Cellar, a one-of-a-kind website that actually takes six years to evolve, just like a bottle of Grand Prestige. Year by year, the master brewer explains the next chapter in the story of the beer. Only patient drinkers will be able to unlock each chapter at the right time. Meanwhile, the app provides tips on how to store your beer until the big opening.
Agency
Campaign The Digital Ageing Cellar
Advertiser AB Inbev
Brand Grand Prestige

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PostedNovember 2019
Business SectorSubscribers Only
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