BT Sports - "WWE Moving Day"

Wunderman Thompson UK

Wunderman Thompson UK London, United Kingdom

Awards

4378

Brand: BT Sports
Country: United Kingdom

Advertiser: BT

Title	WWE Moving Day
Brief	In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process.
Agency	Wunderman Thompson UK
Campaign	WWE Moving Day
Advertiser	BT
Brand	BT Sports
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Posted	December 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	S...e Al....ge Subscribers Only
Creative Director	Ch......her M...e Subscribers Only
Creative Director	R....rd M...an Subscribers Only
Creative Team	J..h B....tt Subscribers Only
Creative Team	..m H...le Subscribers Only
Chief Client Officer	M..t S....rd Subscribers Only
Managing Partner	A..y L..e Subscribers Only
Business Director	P..l W...on Subscribers Only
Account Manager	N....ie W...on Subscribers Only
Production Company Producer	J...h W...h Subscribers Only
Event producer	C...e J...s Subscribers Only
Designer	T...r H...y Subscribers Only
Designer	..m Kol......hko Subscribers Only
Project Manager	N..a Sv....rk Subscribers Only