| Title | The healing house |
| Brief | Healing House is a wellness spa designed to fight HIV stigma and demonstrate how an HIV-positive person’s touch has the power to be healing, rather than threatening. The world’s first HIV-positive spa was launched to underline the fundamental human need for touch, its therapeutic benefits, and how it’s often withheld from people with HIV. Eighteen HIV-positive volunteers were trained to perform neck, back and shoulder massages. To attract the press, an essential oil was sent to over 200 media along with a certificate for a free massage. |
| Agency | Bensimon Byrne |
| Campaign | Healing House |
| Advertiser | Casey House |
| Brand | Casey House |
| Posted | June 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | J...ph B....ci Subscribers Only |
| Creative Director | G...s Br....is Subscribers Only |
| Creative Director | D...d M....er Subscribers Only |
| Creative Director | D...ie C..n Subscribers Only |
| Creative Director | Me....th Kl.....ch Subscribers Only |
| Creative Director | L...a S...a Subscribers Only |
| Copywriter | D...d M....er Subscribers Only |
| Copywriter | M....ew Va.....no Subscribers Only |
| Art Director | D...ie C..n Subscribers Only |
| Art Director | G...s Br....is Subscribers Only |
| Art Director | Ka.....ne F...es Subscribers Only |
| Strategist | Kr....na K..a Subscribers Only |
| Agency Producer | D...el R...in Subscribers Only |
| Business Leader | L...a Ro....on Subscribers Only |
| Program Director | A...ey B....st Subscribers Only |
| Project Manager | S...f Gh.....ari Subscribers Only |
| Photographer | M..t B...es Subscribers Only |
| Media Director | T...as S....ff Subscribers Only |
| Media Supervisor | D...a N...an Subscribers Only |
| Community Manager | R....ca M...er Subscribers Only |
| Managing Director | S...h S...ce Subscribers Only |
| Account Director | L...en B....ck Subscribers Only |
| Senior Account Manager | K...e Be....si Subscribers Only |
| Media Relation | C...yl H...es Subscribers Only |
| Media Relation | J...ie Kl.....rg Subscribers Only |
| Media Relation | Y....da Ab....ms Subscribers Only |
| Media Relation | T..y Ko.....as Subscribers Only |
| Account Manager | J....ca L...ux Subscribers Only |
| Associate Account Manager | K...e Mu....ch Subscribers Only |
| Event producer | G..i R....tt Subscribers Only |
| Event producer | H...y Mc....ld Subscribers Only |