Licra - "Post Racism"

Publicis Conseil

Publicis Conseil Paris, France

9251

Title	Post Racism
Brief	LICRA is a French association dedicated to the fight against anti-semitism and other forms of racism. During the "Post Racism" campaign, an AI detected racist tweets and posts. Each racist remark was matched with an old propaganda poster carrying a similar message, and sent back to the author to illustrate the true impact of what they had shared. The posters were sourced from museums.
Agency	Publicis Conseil
Campaign	Post Racism
Advertiser	Licra
Brand	Licra
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	75 seconds
Executive Creative Director	M...o Ve.....lli Subscribers Only
Creative Director	E..e Tr.....on Subscribers Only
Creative Team	A....ne Qu....le Subscribers Only
Creative Team	C....nt Pa.....er Subscribers Only
Executive Director	G...lle M...an Subscribers Only
Account Manager	L....nt E..t Subscribers Only
Account Manager	C....ie Mo.....ino Subscribers Only
Account Manager	M...e B....au Subscribers Only
Art Buyer	M...ne G....es Subscribers Only
Art Buyer	M...on V...t Subscribers Only
Producer	R...in Gu....rt Subscribers Only
Producer	Au....in Gr....re Subscribers Only
Technical Director	M....el M...er Subscribers Only
Event Creative	E..c Es....er Subscribers Only