Anders  Muurman Holm
Copywriter at Morgenstern AS
Oslo, Norway
TitleThe second-hand IKEA catalogue
BriefThe purpose of an Ikea catalogue to make people want new stuff. FINN.no, a website selling second hand goods, has the opposite goal. So when Ikea launched its 2020 catalogue, FINN.no decided to re-launch an old one. A spread from the 2015 catalogue was perfectly recreated, using only second hand Ikea furniture.
Agency
Campaign The second-hand IKEA catalogue
Advertiser FINN.no
Brand IKEA

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Team A...rs M....an H..m Subscribers Only
Creative Team Se.....an P...tø Subscribers Only
Art Director Ca....ne H....bøl Subscribers Only
Producer Y...b Ch....zi Subscribers Only
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