Anastasia Barabanova
Advertising Manager at Mars LLC
TitlePerfect Search
BriefTo let everyone to know about the Perfect Fit philosophy, the campaign targeted pet owners who were already living according to the brand's principles. This was done by buying rare keywords typed only by the most responsible pet owners, such as “cat balcony”, “dog fitness instructor” and another 83 keywords with a searching frequency of less than 300 a month. Overall, it cost just $68. Those who typed the chosen keywords were given the things they were looking for, free of charge, as a reward for perfect pet care.
Agency
Campaign Perfect Search
Advertiser Mars LLC
Brand Mars Petfood

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PostedNovember 2019
Business SectorSubscribers Only
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