Eralp Cankir
Production Executive at Manajans/J. Walter Thompson
Istanbul, Turkey
TitleYellow Stain
BriefYellow armpit stains on your shirt may be caused by your deodorant, but others might take them as a sign that you're not the cleanest type around. This spot exaggerates the situation by depicting people who have a completely over-the-top reaction to a young man's shirt stains. He has the worst day - and date - of his life, until a helpful waiter recommends Rexona's stain-free deodorant. At the end, the man confidently lifts his arm to hail a taxi, his pits gleaming white.
Agency
Campaign Yellow Stain
Advertiser Unilever
Brand Rexona Black+White Deodorant

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Television & Cinema
Executive Creative Director S..i B...t Subscribers Only
Creative Director �..it T...lı Subscribers Only
Copywriter O..r K....er Subscribers Only
Art Director B...k To.....ran Subscribers Only
Strategic Planning Director B....nt A..ı Subscribers Only
Strategic Planner Me....az M..e Subscribers Only
Account Director S....ay E...n Subscribers Only
Account Supervisor V...t R...ig Subscribers Only
Account Supervisor S...m O...r Subscribers Only
Account Executive K...r A...s Subscribers Only
Chief Agency Producer A...t B...k Subscribers Only
Executive Producer E..f M...er Subscribers Only
Executive Producer E...p C...ir Subscribers Only

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