Veikko Heikkilä
Art Director at &Co. / NoA
København K, Denmark
TitleMakes Difficult Easy
BriefRegular Joe turns Olympic gymnast in this spectacular and unconventional film for Nordic fintech Vipps MobilePay. The idea vaults Vipps MobilePay out of the rational, feature-driven clutter of fintech and instead unfolds a spectacular show of effortless confidence.You know the feeling. Someone has to volunteer to collect money for the kids’ summer camp and no one steps forward. But Vipps MobilePay is on a mission to make the dreaded gig very, very easy. The feeling of effortless ease quickly takes our hero, and our audience, to gymnastics heaven. From an Olympic level floor routine to dazzling tricks on the horizontal bar. The idea and execution results in something as rare as an emotionally engaging ad for money transactions. The effortless ease of the gymnastics routine rubs off on the audience and puts a smile on your face. Just like the easiness of MobilePay.
Agency
Campaign MobilePay - Makes Difficult Easy
Advertiser Vipps MobilePay
Brand MobilePay

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Media Type Television & Cinema
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Creative Director R..e Pe....en Subscribers Only
Creative Director Kr....an Ei.....en Subscribers Only
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Art Director V...ko He....lä Subscribers Only
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Copywriter K...i K...va Subscribers Only
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Director of Photography (DOP) ..m M....ce J...s Subscribers Only
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Executive Producer C...e I...rg Subscribers Only
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Special Effects / VFX E....na �...röm Subscribers Only
Special Effects / VFX Je....er J...ow Subscribers Only
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Actor / Celebrity Jo....an B...ne Subscribers Only
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