Fast Food Restaurants - "McDelivery Stealth Menu"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

3166

Title	McDelivery Stealth Menu
Brief	McDonald’s Sweden had just launched its McDelivery service and wanted to tell people they could now get its famous burgers delivered to their doorsteps. So a classic direct medium was used in a new and cheeky way. The agency targeted areas of Stockholm where people ordered the most sushi, Thai, pizza or Indian food, copied the style of local takeout flyers, and made McDelivery menus in a similar format. Informing people that McDonald's is also now available for home delivery.
Agency	Nord DDB STO
Campaign	McDelivery Stealth Menu
Advertiser	McDonald's
Brand	Fast Food Restaurants
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Direct Marketing
Chief Creative Officer	A....as Da.....st Subscribers Only
Client Director	J....na Bj....fot Subscribers Only
Client Manager	A...e L....er Subscribers Only
Client Manager	S...a N...rg Subscribers Only
Copywriter	P...er Di....us Subscribers Only
Art Director	J..l Ek....nd Subscribers Only
Art Director	..o D..l Subscribers Only
Graphic Designer	F....ik Kj.....röm Subscribers Only
Graphic Designer	Y..a H�.....lind Subscribers Only
Photographer	D...el L...as Subscribers Only