Title | Without a ramp, a sidewalk is a wall |
Brief | For people in wheelchairs, a sidewalk without an access ramp is a wall. That's why graffiti artists were invited to decorate sidewalk curbs: the walls only wheelchair users see. Photos were taken and posted to a dedicated Instagram gallery. When the public joined in by painting sidewalk curbs themselves, those that needed a ramp were mapped for future installation. |
Agency | Havas Z+ |
Campaign | Sidewalk Walls |
Advertiser | Movimento SuperAção |
Brand | Movimento SuperAção |
Posted | May 2019 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Advertising Agency | H...s .+ Subscribers Only |
Chief Creative Officer | Al.....re V...la Subscribers Only |
Director | T...go Si....ra Subscribers Only |
director | L...s M...o Subscribers Only |
Producer | C...o F...es Subscribers Only |