Thiago Siqueira
director at Havas Z+
São Paulo, Brazil
TitleWithout a ramp, a sidewalk is a wall
BriefFor people in wheelchairs, a sidewalk without an access ramp is a wall. That's why graffiti artists were invited to decorate sidewalk curbs: the walls only wheelchair users see. Photos were taken and posted to a dedicated Instagram gallery. When the public joined in by painting sidewalk curbs themselves, those that needed a ramp were mapped for future installation.
Agency
Campaign Sidewalk Walls
Advertiser Movimento SuperAção
Brand Movimento SuperAção

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PostedMay 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Advertising Agency H...s .+ Subscribers Only
Chief Creative Officer Al.....re V...la Subscribers Only
Director T...go Si....ra Subscribers Only
director L...s M...o Subscribers Only
Producer C...o F...es Subscribers Only

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