| Title | Grandpa |
| Agency | VML |
| Campaign | Find something more in Illinois |
| Advertiser | Illinois Office of Tourism |
| Brand | Illinois Office of Tourism |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Destinations (Countries & Places) |
| Story | In our modern world it’s easy to become disconnected. The new campaign for Illinois Tourism brings to light this contemporary truth as it creates a role for Illinois as a destination brand that inspires travelers to - Find Something More. The campaign kicks off with long-format stories told across the four distinct regions of Illinois. Each film leads to an on-line experience that goes beyond just where to go, but resonates on an emotional level of why to go. Life, after all, is a journey. When you find something more in Illinois you’re reminded why we’re on this journey to begin with. |
| Media Type | Television |
| Length |
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