Tough Turban - "Tough Turban"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

13431

Brand: Tough Turban
Country: Canada

Advertiser: Pfaff Harley-Davidson

Title	Tough Turban
Brief	Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Agency	Zulu Alpha Kilo
Campaign	Tough Turban
Advertiser	Pfaff Harley-Davidson
Brand	Tough Turban
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Media Type	Product Design/Development
Length	128 seconds
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Agency	Zulu Alpha Kilo
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