Emiliano Alvarenga
Producer at Initiative Media
Title#LuckyBalls
Title (original language)Hasta las bolas (Inglese)
BriefThe Argentinian economy has always been complicated and for 38th years, Apertura Magazine has been analyzing it.But we realized that having all the information wasn't enough. So, on our anniversary we wanted to give our readers something else: GOOD LUCK.We went to the financial world center with one mission: Rubbing the balls of the bull of Wall Street. As it is said, whoever does it, will get good luck on their finances.So with a cloth, we rubbered, we rubbered well, extremely well.And with that cloth full of luck we made keychains, so the luck of the balls of the bull will always accompany our readers.
Agency
Campaign #LuckyBalls
Advertiser Apertura Magazine
Brand Apertura Magazine

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