| Title | Meet Sarha |
| Brief | stc has the biggest network and coverage in KSA. But with competitors promising the same, we needed to defend this claim, once and for all. But how can we do that in Saudi Arabia? A country nearly 50% covered by desert, uninhabited, unseen, and unreachable by most? We introduced Sarha, the world’s first content-creating camel. Our relentless powerhouse pushed stc’s network to its limits and unveiled the nation’s unseen wonders to the world. We invited over 10 photographers from different parts of the world to shoot remotely and go places where no one has ever been to before. They connected to the solar-powered state-of-the art camera on Sarha's hump, and were able to take full control of the equipment using stc's powerful mobile network. The photos were streamed/uploaded at stable high speeds. An online platform and Instagram page for Sarha displayed the gallery and the data captured. As well, released the first outdoor gallery and book by a mammal. The camel had her own AR Snapchat lens too. Sarha still roams around today, inviting photographers worldwide to challenge stc’s network and embark on a journey of discovery. |
| Agency |
VML Riyadh (Wunderman Thompson)
|
| Campaign |
Meet Sarha
|
| Advertiser |
Saudi Telecom Company
|
| Brand |
STC
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Chief Creative Officer |
C...ic H...ad Subscribers Only
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| Executive Creative Director |
R...an A..n Subscribers Only
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| Creative Director |
F...s G....am Subscribers Only
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| Associate Creative Director |
A...d S...aa Subscribers Only
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| Art Director |
B...ar Da....eh Subscribers Only
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| Art Director |
R...n B...i Subscribers Only
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| Copywriter |
A....ud A....af Subscribers Only
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| Business Director |
..d H...ad Subscribers Only
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| Account Director |
R...e H....un Subscribers Only
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| Senior Account Manager |
J...ph E...ge Subscribers Only
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| Agency Producer |
W..l Al....ni Subscribers Only
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| Chief Data Officer |
J...n C...el Subscribers Only
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| Experience Technology Director |
S...n H...on Subscribers Only
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| Creative Director |
M..t G....re Subscribers Only
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| Experience Technology Director |
M..t G....re Subscribers Only
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| GM Marcom Consumer |
F...al O...an A...ad Subscribers Only
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| Digital Media Director |
Ab....ah Al....bi Subscribers Only
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| Digital Media Manager |
H...em A....as Subscribers Only
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| Digital Media Specialist |
A..s Al....ir Subscribers Only
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| Executive Producer |
G...ge G...a Subscribers Only
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| Production Company Producer |
M...e J...e M...em Subscribers Only
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| Production Company Producer |
H...a K...ed Subscribers Only
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| Director of Photography (DOP) |
D...o C....as Subscribers Only
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| Director of Photography (DOP) |
Al.....ne E...wi Subscribers Only
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| Film Editor |
..e A..a Subscribers Only
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| Music Composer |
P...r A..a Subscribers Only
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