Pepperoni Hug Spot - "Pepperoni Hug Spot (120s)"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

Awards

1775

Brand: Pepperoni Hug Spot
Country: Canada

Advertiser: Yum! Brands, Inc.

Title	Pepperoni Hug Spot (120s)
Brief	A fictional Pepperoni Hug Spot commercial generated by AI was taking the internet by storm, using elements that looked eerily similar to Pizza Hut – the iconic red roof, pan pizza, and even the Pizza Hut font.We engaged our audience to answer the question “should we build this for real?” The answer was a resounding yes. We moved swiftly to re-brand our social pages to Pepperoni Hug Spot, we converted one of our Toronto locations into a Pepperoni Hug Spot complete with exterior/interior signage and employee shirts & caps, we developed new packaging for our fictional pizza turned real, and of course we created a limited-time Pepperoni Hug pizza itself to be available in-store.When AI imitates Pizza Hut, Pizza Hut imitates AI. We tapped into AI and brought the brand to Gen-Z culture.
Agency	Leo Burnett Toronto
Campaign	Pepperoni Hug Spot
Advertiser	Yum! Brands, Inc.
Brand	Pepperoni Hug Spot
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