Mads Nicolai Mardahl
København, Denmark
TitleThe Unignorable Bill
BriefWe created the Unignorable Bill, the worlds’ first pre-made proposal for a bill against hormone disrupting chemicals. The strategy was to make it as easy as possible for the 179 members of parliament to take action, and at the same time make it impossible for them to ignore the bill.This was achieved by collecting all of the parliament members email addresses, and then creating a powerful tool where the danes could voice their concerns directly to the the people in charge.
Agency
Campaign The Unignorable Bill
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PostedJanuary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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