Michael Medoway
Director at Freelance
United States
TitleLEXUS "The Art of the Dunk"
Advertiser Lexus
Brand Lexus
Date of First Broadcast/Publication 2021 / 1
Story A Lexus short film for the new ES F Sport, featuring Harlem Globetrotter, Chris Staples. Widely considered to be the greatest dunker in the world, Chris tells us how he turns inspiration into his gravity-defying dunks.

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PRESS

Little Black Book
https://lbbonline.com/news/creativity-drives-all-of-us-in-gravity-defying-spot-for-lexus/

Source Creative
https://sourcecreative.extremereach.com/cmspage/2112/article?ArticleId=0f2aa102-cc0c-4d36-9d37-1a8f5f5de0b3

Design Collector
http://designcollector.net/likes/the-art-of-the-dunk

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CREDITS

Client: Lexus
Agency: Golin / Zooppa
Creative Director: Jordan Shelton
Agency Producer: Dylan Wise

Production Company: Downtown Reel
EP: Jeff Murray
Producer: Robert Chainey
DP: Alejandro A. Wilkins
Key Grip: Eric Bergez
Gaffer: Nick Kane
Phantom Tech: Shawn Sanders
AC: Jordan Reyes
Production Designer: Joey Celano
Prop Master: Aly Eckmann
Driver: Mike Whelan

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POST PRODUCTION

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Post: OLIO Creative
Post Producer: Natalie Westerfield
Colorist: Marshall Plante

Sound + Music: MelodyGun
Sound Supervisor: Hamed Hokamzadeh
Music Composer: Grant Cornish  
SFX Editor: Sean Evans
Sound Designer / Mixer: Thomas Ouziel 
Media Type Branded Content
Director

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