McDonald's Fast Food Restaurants - "McCharge"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

2898

Title	McCharge
Brief	With charging stations at 55 restaurants in Sweden, McDonald’s is the largest restaurant chain for electric car charging in the country. In 2020, all of McDonald’s drive-thru restaurants in the country would double as charging stations. And since they were "the gas stations of the future”, they mirrored traditional gas station communication by adding displays under the golden arches showing the current price for charging, alongside the prices of Big Macs and Happy Meals. Leading the way to fossil free highway stops.
Agency	Nord DDB STO
Campaign	McCharge
Advertiser	McDonald's
Brand	McDonald's Fast Food Restaurants
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	A....as Da.....st Subscribers Only
Client Director	J..s W...n Subscribers Only
Client Director	J....na Bj....fot Subscribers Only
Client Manager	Je....te Yt....an Subscribers Only
Client Manager	S...a N...rg Subscribers Only
Client Manager	A...e L....er Subscribers Only
Creative Producer	T...as Be.....all Subscribers Only
Communication Planner	J...er An.....on Subscribers Only
Account Planner	L..a S...�m Subscribers Only
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Art Director	J..l Ek....nd Subscribers Only