| Title | UberToys |
| Brief | When Uber was launched in France in 2011, it felt like magic to have a car available at the tip of your fingers. Eight years later, there were dozens of ride sharing apps, and the magic of Uber was gone, replaced by people complaining about the service on social media. In this context, the brand had to bring back magic to the streets. Enter UberToys: six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order an UberToy, if the car was available, and live out a childhood dream. |
| Agency |
DDB Paris
|
| Campaign |
Ubertoys
|
| Advertiser |
Uber
|
| Brand |
Uber
|
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| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Executive Creative Director |
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