"“BMW Culinary Art” by Serviceplan Suisse AG for BMW (Schweiz) AG"

BMW Switzerland wanted to invite costumers with high expectations to an exclusive event: a cooking class on plating and presentation with the award-winning Heiko Nieder. We sent out individual mailings that were as exclusive and unique as the event itself. For once, Heiko Nieder didn’t paint plates, but sheets of paper, with colors made from real food using a special process devised by a color expert. The results were colorful and expressive works of art.