Masato Yoshikawa
Executive Producer at BB MEDIA Tokyo
TitleGreat Failure
BriefCreativity doesn't fit into neat boxes. In fact, some answers that may be considered "incorrect" in tests may be highly creative. To encourage teachers to praise creativity, a publisher of children's picture books and its agency collected and framed almost 7000 "wrong" exam answers and exhibited them in schools. The project provoked a debate about education in Japan.
Agency
Campaign Great Failure
Advertiser FROEBEL-KAN CO., LTD.
Brand Branding

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PostedNovember 2018
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