| Title | Tinder Swipe Night MOBILE Case |
| Brief | Swipe Night is an interactive experience that reimagines Tinder as a media channel and gives its users a completely new way to match. This first-of-its-kind miniseries is produced and engineered to live solely inside the app and is only available from 6pm-midnight on Sundays, creating a weekly event that brings the Tinder community together, swiping all at once. It’s Hollywood-standard entertainment with the purpose of increasing compatibility, conversation, and connection, all while keeping people on the edge of their seats.● Integrated live-action entertainment into a dating app for the first time● Drew more viewers than top TV shows |
| Agency | 72andSunny |
| Campaign | Swipe Night |
| Advertiser | Tinder |
| Brand | Tinder |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Mobile Advertising |
| Length | |
| Founder | J..n B...er Subscribers Only |
| Creative Chairman | J..n B...er Subscribers Only |
| Founder | G...n C..e Subscribers Only |
| Creative Chairman | G...n C..e Subscribers Only |
| Executive Creative Director | M..t M...hy Subscribers Only |
| Designer | F...k D...mé Subscribers Only |
| Designer | M...us Y..n Subscribers Only |
| Copywriter | R...ly B...r Subscribers Only |
| Designer | St.....ie M...an Subscribers Only |
| Designer | S..a Me....ke Subscribers Only |
| Copywriter | E...ie A..l Subscribers Only |
| Designer | C....on Ca.....ght Subscribers Only |
| Copywriter | S...ie J....on Subscribers Only |
| K..e Mo....on Subscribers Only | |
| Producer | L..h Ka.....ick Subscribers Only |
| Producer | B...ke C...er Subscribers Only |
| Partnerships and Legal Director | R....ca Wi....ms Subscribers Only |
| Partnerships and Legal Director | Ch....sa K...ey Subscribers Only |
| Partnerships and Legal Manager | Ch......her P....ta Subscribers Only |
| Partnerships and Legal Manager | T...a W..g Subscribers Only |
| Executive Strategy Director | K...y Sc.....el Subscribers Only |
| Strategist | M..é C...ak Subscribers Only |
| Communications Strategist | K...er B...an Subscribers Only |
| Social Strategist | M..t Au....in Subscribers Only |
| Strategist | Z..h W...ht Subscribers Only |
| Brand Director | S....on R..d Subscribers Only |
| Brand Manager | Br....ny A...n Subscribers Only |
| Brand Manager | A...e M...ay Subscribers Only |
| Executive Art Producer | ..i B..k Subscribers Only |
| Art Producer | J....ta Va....ia Subscribers Only |
| Production Company | . .s .g . e..s Subscribers Only |
| Executive Producer | N...le D....ey Subscribers Only |
| Executive Producer | B....on Z..k Subscribers Only |
| Director | K...na E...s Subscribers Only |
| Founder | ..i Ku....ir Subscribers Only |
| Managing Partner | ..i Ku....ir Subscribers Only |
| Managing Partner | K..e Op.....im Subscribers Only |
| Managing Partner | B...n L..t Subscribers Only |
| Executive Producer | E...rd G...n Subscribers Only |
| Executive Producer | D..e Sa....an Subscribers Only |
| Production Company Producer | J...n R..f Subscribers Only |
| Head of Production | R....ca D...s Subscribers Only |
| Creative technologist | W..l Ka....os Subscribers Only |
| Director of Photography (DOP) | ..a Ca....na C...a Subscribers Only |
| Production Designer | ..e T....tt Subscribers Only |
| Production Company Producer | R...it F..t Pr......ons ..C Subscribers Only |
| Editing Company | C...n E..t Subscribers Only |
More Work
SEE ALLSwipe Night
- BRAND:
- Tinder
- AGENCY:
- 72andSunny
Will + Zoe
- BRAND:
- One Love Foundation
- AGENCY:
- CTZN