| Title | Seniors for seniors |
| Brief | When older people go to buy a mobile device, they sometimes feel blinded by the science spouted by younger vendors. In fact, technology is better explained to seniors...by other seniors. So Vodafone retrained some retirees into a sales force. The recruitment was based only on two criteria: they had to be over 65, and know nothing about technology. The related film sparked a debate about age-ism. |
| Agency | McCann Prague |
| Campaign | Seniors for seniors |
| Advertiser | Vodafone |
| Brand | Vodafone - HR Program |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Creative Director | R...an Ca.....cu Subscribers Only |
| Creative Director | F...p K...a Subscribers Only |
| Copywriter | F...p K...a Subscribers Only |
| Art Director | F...p K....ka Subscribers Only |
| Art Director | P...a B..ró Subscribers Only |
| Director | J...b �....kar Subscribers Only |
| Photographer | R...m S....lka Subscribers Only |
| Production Company | S...k F...s Subscribers Only |
| Production Company Producer | M....el S....ek Subscribers Only |
| Production Company Producer | Ve....ka Je.....ková Subscribers Only |
| Digital Artwork | T...s M...s Subscribers Only |
| Digital Artwork | Ar....is T....an Subscribers Only |
| Pr Officer | A...e Re.....vá Subscribers Only |
| Account Director | L...e S....va Subscribers Only |
| Advertising Manager | Vl.....ra Do.....ova Subscribers Only |
| Chief Creative Officer | R...an Ca.....cu Subscribers Only |
| Group Creative Director | F...p K...a Subscribers Only |
| Copywriter | R...an Ca.....cu Subscribers Only |
| Account Manager | P..r M...na Subscribers Only |
| Project Manager | M....na H....vá Subscribers Only |
| Project Manager | ..n B...r Subscribers Only |
| Production Company | S...k F...s Subscribers Only |
| Director of Photography (DOP) | R...m S....lka Subscribers Only |
| Production Company Producer | M...al �...ube Subscribers Only |